The Luxury Cupcake
Posted by Natalie Tadic in bakeries, cakes on July 6, 2008 at 8:31 am

Cupcakes are for kids. Indeed, mini cakes with colourful frosting dance in our happiest childhood memories, where we recall this bake sale or that birthday party, a walk down memory lane only complete with a debate on what icing was best.
But today is a new age: Cupcakes were for kids. Now they are something else, the new raison d’etre for charm, sophistication and nostalgia all at once. A short decade ago it would have been damning to have both a cupcake and a driver’s license; now the pastries are delicious conversation starters, geared toward the kid in all of us. Retro is in, and it’s cool to be young again.
They’ve grown up with us, though; they had to. After all, adults still pride themselves on their mature sensibilities. So if there is any mystery as to how cupcakes became a sensation overnight, their success is crystal clear. We have no shortage of specialty cupcake shops, or their new availability in big box grocery stores; bakeries offer them, and brides request them. But where most present the basic cake, frosting and perhaps cute decorative topper, Eini & Co. has taken the process a step further, and created The Luxury Cupcake.


