The Good Kind of Pain
Posted by Rod Weatherbie in bakeries, bread, shops on April 11, 2008 at 4:44 pm

Arriving at Toronto’s first Le Pain Quotidien (508 Eglinton Avenue West) location late last month to meet the company’s chief creative officer, I had to wait outside as a contractor applied a restaurant logo decal to the front door. Dressed funny for a contractor, suit coat, Italian leather shoes.Turns out Le Pain Quotidien founder and chief bread maker Alain Coumont is a hands on kind of guy. He was in Toronto to help launch the latest addition to the bakery-café chain and its first location in Canada.
His empire began in Belgium 18 years ago and now has locations in New York, Dubai, London and Paris. The Canadian spot opens to the general public on April 9th. This is his third visit to Canada in anticipation of the launch. “I came here before to source the organic flour we use in the bread,” he said.





(Editor’s Note - As of June 2nd, 2007, New World Organics has shut down their retail business to concentrate on wholesale orders.)