Comments on: Beers of the Week – Moosehead Light Lime & Red Baron Lime http://www.tasteto.com/2009/09/15/beers-of-the-week-moosehead-light-lime-red-baron-lime/ Food & Drink In Toronto Fri, 12 Mar 2010 23:32:15 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Rich http://www.tasteto.com/2009/09/15/beers-of-the-week-moosehead-light-lime-red-baron-lime/comment-page-1/#comment-2605 Rich Tue, 15 Sep 2009 17:17:42 +0000 http://www.tasteto.com/?p=10596#comment-2605 Citrus in beer goes back decades in Europe...at least. Why the constant reference to Mexico is beyond me. The speculation of a lime in Corona is always an interesting story coming from the consumers (read non-beer-drinkers). So it just goes to show how much marketing plays in all this, because brands like this pop out of the woodwork. Noting that the market might be more ignorant than what might be considered optimal, is there an opportunity for brewers who respect style and offer something significant? Citrus in beer goes back decades in Europe...at least. Why the constant reference to Mexico is beyond me. The speculation of a lime in Corona is always an interesting story coming from the consumers (read non-beer-drinkers).

So it just goes to show how much marketing plays in all this, because brands like this pop out of the woodwork. Noting that the market might be more ignorant than what might be considered optimal, is there an opportunity for brewers who respect style and offer something significant?

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