
“Contract Brewing.” It’s a short phrase, but one that carries a lot of baggage in the beer-making world. In simple terms, it refers to situations where a person or company with no brewing facilities of their own pays an existing brewery to make beer for them, which they in turn sell under their own brand name.
Often, it’s a route used by marketing companies that have more interest in “building a brand” or making a buck than in selling decent beer. One particularly obvious (and obnoxious) example of this approach was Bootie Beer, a low-rent lager with the slogan “America’s Entertainment Beer” that claimed to be made in Florida, while it was actually brewed at City Brewery, a large plant in LaCrosse, Wisconsin. (I refer to Bootie in the past tense, by the way, because the brand was a colossal failure that went bust earlier this year.)
Beers like Bootie have given contract brews a bad name, but being brewed under contract isn’t necessarily an indicator of poor quality. South of the border, the popular and well-respected Boston Brewing Company (known for their Samuel Adams brands) and Brooklyn Brewery both started out with beers brewed on contract. And closer to home, the outstanding Denison’s Weissbier and Dunkel are both brewed at Black Oak.
All of which is a roundabout way of introducing my picks for this week’s column, a pair of contract brewed beers called Headstrong Pale Ale and Headstrong Munich Lager.
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